DHL Global Forwarding has named Björn Müller as chief information officer for Asia Pacific and senior vice president of business process optimization, effective May 1, 2025.

He succeeds Lawrence Lee, who retired after 13 years with the DHL Group.

"We are excited to welcome Björn to Asia Pacific, a region that is a major player in the global freight industry, driven by its rapid economic growth and increasing trade volumes," said Niki Frank, CEO, DHL Global Forwarding Asia Pacific.

"I look forward to Björn steering the next phase of innovation within our team. His extensive experience in Europe and expertise in driving efficiency through digital solutions will be invaluable to our growth in the region," he added.

Müller joined DHL in 2011 as a senior consultant for strategic logistics, IT and finance projects before moving to DHL Global Forwarding as head of service catalogue & product excellence in 2015. He later assumed the role of vice president, digital customer interaction.

Prior to this appointment, Müller was CIO at DHL Freight DACH (Germany, Austria, Switzerland), UK & Ireland.

Müller renegotiated major supplier contracts and fostered collaboration across all business and support functions.

DHL noted that in 2024, Müller led the implementation of EVO, the single TMS for all DHL Freight operations across Europe.

"I am thrilled to join the fantastic team in Asia Pacific and continue its growth trajectory. The freight industry is evolving quickly with digital transformation, and I am eager to work with the team to see how we can further enhance operational efficiency and customer experience."

"Building on the strong foundation set by Lawrence [Lee], I also hope to bring in fresh ideas to meet our customers' needs and keep DHL Global Forwarding at the forefront of the Asian logistics market with new technology and innovation," Müller added.

Müller will be based in Singapore and report directly to Guido Rietra, CIO, DHL Global Forwarding and Freight, with a dotted line to Frank.